Hilton On The Green
After a 2-year hiatus following the pandemic, Hilton needed to remind travelers they weren't just any hotel chain. They were still one of the best stays in the world.
Introducing: Hilton on the Green—a first-of-its-kind, one-bedroom pop-up hotel planted right on the 3rd hole of the 2022 RBC Canadian Open in Toronto, and at the 2022 CP Women’s Open in Ottawa.
Earning close to half a billion impressions and gaining millions of engagements from around the world, Hilton on the Green ended up becoming Hilton Canada's most talked-about activation ever.
Unfortunately, the pandemic happened and I switched agencies, so I wasn’t able to move this idea into production, but the team at Fuse did an amazing job bringing it to life
ECD: Steve Miller
Art Director: Becky May, Patrick Carter
Copywriter: Darren Marranca, Sam Rudykoff
Awards:
Recognition
2023 Cannes Lions - Travel/Leisure - Shortlist
2023 One Show - Experiential & Immersive: Events, In Person - Merit
2023 One Show - Brand Installations - Shortlist
2023 ADC Awards - Experiential Design: Live Experiences / Guerrilla / Stunt - Merit
2023 Clio Sports - Experiential: Events/Activation - Bronze
2023 Clio Sports - Public Relations - Shortlist
2023 Clio Sports - Partnerships & Sponsorships: Brand - Shortlist
2023 Effies - Experiential Marketing - Silver
2023 Effies - Finalist
2023 Media Innovation Awards - Best in Experiential/Stunts - Budget Over $100,000 - Gold
2023 Media Innovation Awards - Best in Sponsorships - Gold
2023 Media Innovation Awards - Best in Travel & Tourism - Bronze
2023 Epica Awards - Transport & Tourism - Bronze
2023 CMA's - Retail/Consumer Business - Gold
2023 Ad Age Small Agency Awards - Campaign of the Year, Experiential - Silver
2023 Marketing Awards: Advertising - Ambient, Large Scale - Merit
2023 Shopper Innovation + Activation Awards - Experiential - Gold
2023 Shopper Innovation + Activation Awards - Sponsorship - Gold
2023 Atomic Awards - Best Experiential Engagement - Bronze
2023 The Drum Awards - Travel & Tourism: Highly Commended Honour x2
2023 Worldwide Partners Impact Awards - Best of Show
2023 Worldwide Partners Impact Awards - Travel & Tourism
2022 Epica Awards - Sports-Related Advertising - Shortlist